Trusted by brands in 2,000+ retail stores, 1M+ global customers, and teams redefining the future of beauty, food, and tech.
Hi, I’m Kristen! I build brand systems, launch strategies, and content that connects culture to conversion. My work lives between insight and execution - the words, visuals, and platforms that make people stop, stay, and buy.
This site will be part portfolio, part public notebook. You’ll find projects I’m proud of, ideas I’m exploring, and the trends I think deserve more attention. Stay tuned for more projects and select articles.
Building With
Intention
From zero-to-one launches to packaging overhauls, I’ve worked with teams to align the story, the strategy, and the ship date. Here are a few projects shaped by real consumer insight and a drive to build what actually matters.